A COLD CALL is the most dreadful task for a sales representative. We might have removed the pain of dialing manually but the agony of rejection by a total stranger still persists.
Successful Sales Representative are not moved by this rejection and continue doing the calls without overthinking about this rejection.
Do they convert all the leads they call ? “NO”
But certainly they have better conversion rates.
What is it that makes them Successful?
So let's assume you are a sales representative who just called a prospect. Which of the two scripts below, do you believe will help you convert more?
Sales Script 01
Sales Script 02
Surely Script 2 will have higher chances of future conversion as compared to Script 1
There are few things you can learn from the above scripts.
If you have the email id of your prospect, you can use it effectively for future conversions.
Your prospect may not need your services today but can become your customer in future or might refer you to another prospect.
If the prospect doesn’t need your services / product today, it doesn’t mean they will never need it.